IKEA Is Now Selling a Hot New Product: Renewable Energy

In order to hit its goal of becoming a climate-positive company by 2030, IKEA is increasingly focused on making more sustainable products. What’s more, the Swedish brand is also encouraging customers to extend the life cycle of what they buy. However, with the impending launch of a new product offering, IKEA is giving its consumers a more direct opportunity to make a positive impact on the environment.

Recently, Ingka Group, the largest owner of IKEA stores worldwide, announced that it will soon begin selling affordable renewable electricity to its Swedish customers. Dubbed Strömma (Swedish for “flow”), the initiative aims to curb the amount of fossil fuels that consumers use at home. Currently, home energy use associated with its products and appliances accounts for an estimated 20% of IKEA’s total carbon footprint.

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