Meeting Their Clients’ Every Whim is All in a Day’s Work for These Modern Butlers

When Robert Gertz began orchestrating luxury events for high-profile clients more than two decades ago, he had no idea that he would eventually wind up finding his niche as a global jack of all trades. Today, as head of Modern Butler, the Los Angeles-based boutique luxury lifestyle support company he launched in 2011, Gertz and his team of skilled professionals assist a highly successful clientele that includes the likes of Cindy Crawford and Robbie Williams, Fortune 500 CEOs, royalty, athletes and other affluent individuals with an array of bespoke services.