Based on hashtag usage, it appears that Farrow & Ball’s Hague Blue is the It shade on Instagram, with the shade of deep blue-green racking up 46,589 hashtags. Hague Blue was far from the only shade of blue to attract attention on the social media platform. The second most popular paint was Stiffkey Blue, another Farrow & Ball offering, which garnered 23,872 hashtags. Hale Navy from Benjamin Moore (11,314 hashtags) and Denim Drift by Dulux (10,322 hashtags) also made their way into the top 10.
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